Turn abandoned carts into recovered revenue with campaign-driven recovery
Segment shoppers by cart value, send multi-step recovery sequences with A/B tested emails, and track exactly how much revenue you win back — all from a live analytics dashboard built for Odoo eCommerce.
The problem
Most Odoo stores recover only 3–5% of abandoned carts. Existing recovery apps send the exact same generic follow-up to every shopper — a €15 browser and a €2,000 buyer get identical treatment — with no segmentation, no A/B testing, and no way to see whether any of it is working.
The solution
Website Abandoned Cart Recovery detects abandoned carts, segments them into value-based campaigns, and sends ordered multi-step email sequences with A/B tested templates. Every click and recovery is tracked, so a live dashboard shows recovery rate, click rate, and revenue recovered per campaign.
Everything you need to win carts back
Every capability below is implemented in the module.
Value-Based Campaign Segmentation
Route abandoned carts into prioritized recovery campaigns by cart value — give your highest-value shoppers a different sequence than a low-value browser.
Multi-Step Recovery Sequences
Send an ordered series of reminder emails per campaign, each with its own delay, template, and A/B variant — not a single one-off email.
A/B Tested Email Templates
Test subject lines and templates per step with a deterministic variant split, then compare performance in the recovery log to see what wins.
Click Tracking on Recovery Links
Every recovery link routes through a dedicated tracker before restoring the cart, so you know exactly which email brought the shopper back.
Live Recovery Analytics Dashboard
A kanban dashboard shows recovery rate, click rate, and revenue recovered per campaign — always computed live, never a stale snapshot.
Guest Cart Recovery
Recover carts from shoppers who never created an account — the largest share of abandoners — with no manual outreach required.
Configurable Caps, Delays & Retry Backoff
Set maximum emails per cart, retry intervals, and link validity per campaign, with automatic exponential backoff on delivery failures.
Email Preview Before Sending
Preview exactly how a recovery email will render for a real cart before it ever reaches a customer's inbox.
Guided Setup Wizard
Configure detection threshold, email sequence, and templates in a step-by-step wizard — no digging through buried settings.
How it works
Cart Abandoned
A shopper leaves items in their cart past your configured threshold, and the cart is automatically detected.
Campaign Match
The cart is matched to the first running campaign whose value band fits its total, then enrolled at step one.
Sequence Sent
Emails send in order on schedule, with A/B variants where enabled, and each click is tracked back to its recovery link.
Revenue Recovered
When the shopper completes checkout, the cart is marked recovered and its revenue rolls up into the campaign's live dashboard.
Frequently asked
No sales fog. If your question isn't here, email us and we'll answer it the same way.
No — it builds on it. The module reuses Odoo's own abandoned-cart detection and cart-revive logic, then adds campaign segmentation, multi-step sequences, A/B testing, click tracking, and analytics on top.
Buy it on the Odoo App Store
Purchase, download and install directly from the official Odoo Apps Store — you'll always get the latest supported build.
Website Abandoned Cart Recovery
Multi-step recovery sequences segmented by cart value, A/B tested, click-tracked and measured on a live dashboard — guest carts included, with caps, delays and retry backoff you control.
Buy on Odoo App Store