Influencer marketing, unified inside Odoo.
Manage creators, campaigns, sponsorship agreements, content and CRM attribution in one workflow — with automated metric sync, approval routing and a built-in ROI dashboard that closes the loop from creator to revenue.
The problem
Marketing teams running influencer campaigns end up juggling spreadsheets, DM threads and manual CRM notes to track who is producing what, what it costs and how it performs. Existing Odoo apps split content tracking and CRM integration into two separately priced modules with manual metric entry and no way to prove campaign ROI.
The solution
Influencer Marketing brings the creator directory, campaigns, sponsorship agreements, content library, CRM attribution and ROI reporting into one bundled Odoo workflow — with automated metric refresh, approval routing and revenue attribution built in from day one.
Everything an influencer program needs
Every capability below is implemented in the module.
Creator Directory & Channels
Store influencer profiles, managed YouTube, Instagram, TikTok and Facebook channels, and collaboration terms in a single searchable roster.
Campaign Lifecycle Board
Run campaigns through Discovery, Negotiation, Content Creation, Publishing and Analytics on a kanban board, with budget and cost tracked at every stage.
Sponsorship Agreements & Approval
Draft rates, commission and terms per agreement, then route submissions through a Marketing Manager approval step before they go active.
Content Library with Metric Sync
Track every post, story, reel and video with views, likes, comments and shares that refresh automatically on a schedule — no manual logging.
Direct Blog Publishing
Republish approved influencer content straight to the company website blog in one click, turning paid content into owned-channel value.
CRM Lead Attribution
Flag leads as influencer-driven, link them to the originating campaign and channel, and boost lead priority with a decaying score over the campaign window.
ROI Dashboard
Compare committed and invoiced cost against attributed revenue and engagement for every campaign, with graph and pivot views for side-by-side comparison.
Performance Scorecards
Rank influencers by an A-D grade blending engagement rate, delivery reliability and reach, so you choose creators on evidence, not guesswork.
Bulk Outreach & Briefing
Onboard dozens of influencers at once with the bulk outreach wizard, and brief a new collaboration from any CRM lead in a guided three-step wizard.
How it works
Build the roster
Add influencers, their channels and collaboration tags to your directory.
Launch & sponsor
Create a campaign, draft sponsorship agreements and route them for manager approval.
Deliver & sync
Track deliverables to publication and let content metrics refresh automatically.
Attribute & measure
Link CRM leads to the campaign and compare cost against revenue on the ROI dashboard.
Frequently asked
No sales fog. If your question isn't here, email us and we'll answer it the same way.
No extra purchase is required beyond the Odoo apps it depends on (CRM, Accounting and Website Blog). Influencer Marketing adds one unified layer on top — creators, campaigns, sponsorships, content and ROI — instead of two separately priced modules.
Buy it on the Odoo App Store
Purchase, download and install directly from the official Odoo Apps Store — you'll always get the latest supported build.
Influencer Marketing
A creator directory, campaign board and sponsorship agreements linked to a content library with metric sync — and CRM lead attribution feeding an ROI dashboard.
Buy on Odoo App Store