Stop guessing what competitors charge and start pricing with confidence
Automatically track competitor prices, compare them against your own catalog, and connect the intelligence to your sales pipeline — without ever mixing competitor prices into your purchasing data.
The problem
Pricing managers set prices on gut feel, sales reps walk into deals blind to the competitor they are fighting, and procurement risks treating a competitor's listed price as a purchasing reference. Prices get copied by hand into spreadsheets, go stale within days, and are never linked back to products or opportunities. When a competitor moves, nobody notices until a deal is already lost.
The solution
Competitor Price & Intelligence Tracking gives every team one system of record: automated price collection from competitor URLs, standardized multi-currency comparison against your own list prices, proactive alerts on significant changes, and win/loss intelligence tied directly to CRM opportunities — all kept completely separate from your vendor pricelists.
Everything you need to out-price the competition
Every capability below is implemented in the module.
Competitor Master Records
Create a competitor once — website, logo, and contact linkage — and every price, source, and activity attaches to it automatically.
Automated Price Collection
A daily scheduled action fetches each monitored URL and parses price from JSON-LD, Microdata, or an HTML fallback, with a manual Fetch Now for instant updates.
Multi-Currency Benchmarking
Every observed price is standardized to your company currency and compared to your own list price, with delta, delta percentage, and a cheaper/equal/higher position.
Comparison Matrix & Trend Charts
A pivot table ranks every competitor against every product, and a trend graph plots standardized prices over time to reveal patterns.
Proactive Change Alerts
When a price moves beyond your configured variance threshold, the module posts to the competitor's chatter, schedules an activity, and can email the alert user.
Freshness & Fetch Tracking
Every source tracks its last fetch status, date, price, and error message, and a staleness flag warns when data is too old to trust.
Pricing Recommendations
Each product shows a Priced Above Market, Below Market, or Competitively Priced badge computed from the competitor minimum and your variance threshold.
CRM Win/Loss Intelligence
Tag one or more competitors on any lead or opportunity, log price moves and announcements, and see win-rate and win/loss counts per competitor.
Procurement-Safe by Design
Competitor prices live in their own dedicated tab and models, completely separate from vendor pricelists, so they never leak into purchase order price lookups.
How it works
Add Competitors & Sources
Create a competitor record and register the product URLs you want to monitor at that competitor.
Collect Prices Automatically
The daily cron fetches each source and logs a standardized price observation, or fetch on demand with one click.
Compare & Get Alerted
Review the dashboard, comparison matrix, and trend graph; the module alerts you the moment a price moves significantly.
Act in Sales & Product
Tag competitors on deals to track win/loss, and check each product's pricing recommendation before you quote.
Frequently asked
No sales fog. If your question isn't here, email us and we'll answer it the same way.
Yes. A daily scheduled action fetches each monitored source and parses the price from structured data (JSON-LD/Microdata) with an HTML fallback. You can also trigger an immediate fetch per source with the Fetch Now button. You control which sources are monitored.
Buy it on the Odoo App Store
Purchase, download and install directly from the official Odoo Apps Store — you'll always get the latest supported build.
Competitor Price & Intelligence Tracking
Automated competitor price collection, multi-currency benchmarking, trend charts, change alerts and CRM win/loss intelligence — kept deliberately separate from your purchasing data.
Buy on Odoo App Store